Turning Chaos Into Cash Through Real Estate Innovation

Order your copy TODAY:

There is no other book that will help you gain a better understanding of where PropTech has been, where it is now and where it must go.

This book will help you build on the narrative that is PropTech from one of the original founders of it all. If you are involved in real estate in any way this is a must read. Don’t miss it!
— Duke Long, Principal Duke Long Agency
Duke Long.png

In their book, PropTech 101, authors Aaron Block and Zach Aarons present an insightful narrative into the PropTech and real estate industry in an effort to help ensure that you don’t get left behind in the wave of change.

Technology is simply the means to an end to develop new processes, systems, and tools, but its influence is being felt in every corner of the real estate industry.

Given the dizzying pace and expanding scope of PropTech, though, how can anyone hope to keep up?

This book is not an exhaustive look at PropTech; it is, rather, a broad overview of basic history, dynamics, key stakeholders, and trends that serves as a set of keys that will open the door and let you into the PropTech space so that you can begin to explore it with confidence and a mental map of the most important contours.

Zach Aarons and Aaron Block.jpg

Hear from the best of venture, industry and startup innovation including:

Name Company Location
Adam Stanley CIO and CDO, Cushman and Wakefield Chicago, IL
Albert Wenger Union Square Ventures New York, NY
Brad Inman Chairman of the Board, Inman Los Angeles, CA
Dave Eisenberg SVP, CBRE New York, NY
Karen Hollinger VP, AvalonBay Communities Washington, DC
Lisa Picard President and CEO, EQ Office Seattle, WA
Michael Mandel Founder, CompStak New York, NY
Michael Beckerman Founder and CEO, CREtech New York, NY
Michael Rudin SVP, Rudin Management Company New York, NY
Nick Romito Founder and CEO, VTS New York, NY
Pete Flint Founder, Trulia / Managing Partner, NFX San Francisco, CA
Robin Entin EVP and CIO, Vornado Realty Trust New York, NY
Ryan Freedman CEO, Corigin Ventures New York, NY

In ‘PropTech 101’ the founders of MetaProp, a VC fund at the heart of the real estate industry, provide you with a ‘mental map’ of a rapidly evolving world. They explain how technology is fundamentally changing the entire real estate landscape, provide insightful analogies from the past, cutting edge commentary about the present and give a systematic exposition of the likely future.

They explain how startups can engage with the industry and vice versa, and how investment strategies need updating. Wherever you sit within the industry you will be better prepared for the future after reading this book.
— Antony Slumbers, International PropTech Speaker, Consultant, and Strategist
Antony Slumbers 2.jpg

The book puts together a comprehensive view of the thrilling, complex, growing world of PropTech using fascinating historical references, the writers’ unique experience in the industry and interviews with the disruptors themselves. Reading this book helps the reader draw a mental map of who and what is changing the real estate world.
— Julia Arlt, Global Digital Real Estate Leader PwC Austria

New York City is the undisputed real estate capital of the world; throughout our five boroughs, we have billions of square feet in residential, commercial and industrial properties.

Our unparalleled building stock and thriving tech sector position us to be an epicenter of industry innovation, and PropTech 101 shares insights from those leading this revolution.
— James Patchett, President NYC Economic Development Corporation

At Columbia Entrepreneurship, it’s our mission to enrich and support the entrepreneurial ecosystem throughout the Columbia community. Part of this involves imbuing traditional disciplines such as real estate with technology, digital literacy and entrepreneurial thinking. In this way we empower the next generation of our students with the skills and sensibilities that will help them succeed. And so it is with PropTech 101- where Zach and Aaron share their access to top minds from around the world as well as actionable insights into the fascinating real estate technology space. Soak this in and enjoy as this book provides a rollicking journey through the exclusive world of elite PropTech investors.
— Dave Lerner, Director Columbia Entrepreneurship